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Have you spent days (NIGHTS!) contemplating the right approach to a face-to-face interview?

One of the major challenges is “selling yourself” to a stranger never met before. This is especially difficult when feeling the pressure to perform well, yet trying to focus on making a good, strong, lasting impression. In a face-to-face interview, there is a lot at stake.

To help you in your next interview, here are four important tips from for selling yourself to potential employers; as well as colleagues, and supervisors.

1.    MAINTAIN A DOCUMENT “FOLDER” OF PERTINENT DETAILS: In addition to the resume, we coach job candidates to maintain an addendum and/or file of key accomplishments, achievements, annual reviews, and pertinent documentation over one’s career. When you are mentioned in your company newsletter, receive an award; recognized for a specific achievement at work – be sure to keep for use later for potential employers if needed.

This information is more valuable than you think, especially when a job change is likely. These “details” will help in late stages of an important final interview!

2.    DO YOUR HOMEWORK: Are you well-informed about company news, products, and current industry events? No one needs to bring it up, but it helps to know company history, and what direction they are headed. If you are in the pharmaceutical space, the industry is changing, and possibly affecting company profits and reputation. It helps to know the past, so you never play a role in repeating it.

On the reverse side, know what did work, what contributed great success! If the company has experienced success with a product you know nothing about, you will look poorly in the interview. Do your homework before the big day. Best source: Company website. It is a big benefit when you meet senior management face-to-face.

3.    AN ADVOCATE FOR SUCCESS: In corporate life, surround yourself with positive colleagues, and directly encourage those who are having challenging issues with their respective responsibilities. This will likely promote you as the “go-to” person on the brand or departmental team. You will be surprised when people gravitate to you without politics getting in the way.

In an interview, the same positive attitude will shine through as a person everyone wants to work with. It goes a long way helping you get on the “potential hire” short-list.

4.    KNOW YOUR BEST (And Worst) SKILLS: In most job interviews, this is a common question asked by interviewers. You should know how to answer the question effectively and truthfully, without being a turn off to a potential job offer. What IS your answer to this question? How can you telegraph your best skills without seeming cocky but confident? How can you communicate a worst skill(s) without making yourself look invaluable and unintelligent? Our best tip: Practice answering for each question in the mirror. Yep, in the mirror. It seems quirky, but it works.

Knowing how to articulate your good points and minimizing weaker points will tactfully help turn away competencies not suited for you and, be attractive to positions best suited for your skills.

Consider these tips whether exploring new job opportunities, moving your career forward, or gaining credibility in your current position. These recommendations go a long way with securing career momentum!

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